© DHAKA UNIVERSITY JOURNAL OF MANAGEMENT
Volume 14, No. 1, December 2022
Page No: 89-100, ISSN: 2221-2523
Abstract: This paper aimed to explore the factors affecting entrepreneurship development in the online retailing business in Bangladesh. The study was conducted on a sample of 78 business owners who start and run online stores. It has used a quantitative research approach to discover the factors. According to the findings of this study, factors such as confidence, risk tolerance, and the need for independence are important but insufficient. The results show that the need for independence and confidence has a vigorous effect on starting businesses in the e-retailing sector. Other factors like risk tolerance, need for achievement, market economic trends, and attitude towards entrepreneurial behavior strongly affect the development of an entrepreneurial mindset in dot-com retailing in Bangladesh. The ability to make professional connections, gain family support, and gain entrepreneurial education have a few positive effects. E-retailers do not have adequate opportunities to access entrepreneurial education. The ability to build professional connections also needs to improve.
Keywords: Entrepreneurship, Independence, and Online Retailing Business.
1) Lecturer, Department of Management, Faculty of Business Studies, University of Dhaka.