© DHAKA UNIVERSITY JOURNAL OF MANAGEMENT
Page No: 67-80, ISSN: 2221-2523
Dewan Niamul Karim, PhD1 Md. Siddikur Rahman2
An engaged workforce is considered indispensable for providing superior customer service and gaining a competitive advantage in any service firm. Despite the fact, there is scant research on the antecedents and consequences of work engagement in the context of the service sector in Bangladesh. In particular, the role of job characteristics in shaping work engagement is still undiscovered in the country’s present literature. To fill this gap, this study aims to explore the effect of job characteristics on the work engagement of bankers in Bangladesh. Using the convenience sampling method with a structured questionnaire, the study collected 113 self- reported responses (response rate 34.77%) from the branch-level managerial employees serving in the private banks. Using SPSS, data were analyzed with both descriptive and inferential statistics. The findings of the study suggest that all the five dimensions of job characteristics (skill variety, task identity, task significance, autonomy, and feedback) have a significant positive impact on work engagement. The findings indicate that jobs that are designed with favorable characteristics will drive the job holders towards greater engagement at work. Accordingly, the study suggested implications for bank administrators.
Keywords: Job characteristics, skill variety, task identity, task significance, autonomy, feedback, work engagement.
1 Associate Professor, Department of Management Studies, Faculty of Business Studies, Jahangirnagar University
2 Assistant Professor, Department of Management Studies, Faculty of Business Studies, Comilla University, Kotbari, Cumilla.